12 June 2015 By Bill Jarrard - Imagineer

Not long ago some of my colleagues and I were discussing if we had ever seen an innovation come out of a brainstorming session. The answer was a unanimous NO!

But that isn’t surprising - brainstorming wasn’t designed to develop innovations. Its purpose is to generate ideas – ideas that are useful, sometimes provocative, but always on focus. Ideas - not solutions.

Solutions and innovation take much more. Unfortunately, many people believe brainstorming is all that is needed, and facilitators like me from the Creative Problem Solving Institute (CPSI) have been doing our best to show just how false this is – for 60 years!  

Alex Osborn, inventor of brainstorming, and Sid Parnes started CPSI in 1955. The Osborn-Parnes divergent-convergent Creative Problem Solving process is the foundation for the Deliberate Creative Thinking methods I use in my facilitation and creative leadership workshops around the world.

In a five-stage simplified divergent-convergent approach, you can:1. Define the Challenge2. Explore the Situation3. Generate Ideas4. Design Potential Solutions5. Implement or Move to the Next Step

And in each stage this opens up possibilities, then converges on those which are most useful; resulting in a superior outcome and significantly faster collaborative teamwork.

The methodology is strengthened with critical thinking tools to promote effective and creative divergent and convergent thinking in team activities. And just one of those tools is Brainstorming.

If you want to move beyond traditional rational problem solving, you need to adopt the divergent-convergent process and creative thinking tools embodied in Applied Creativity and Innovation.

Have you ever held a ‘brainstorming’ session to look for a solution, and been disappointed?

Join the conversation at @Leadvic

As Leadership Victoria’s resident Imagineer, Bill Jarrard (WCLP '90) helps people and organisations Imagine the future they wish to achieve and then Engineer it into reality. Bill focuses on people and organisational development, with a particular passion for continuous improvement, creative thinking, and applied innovation.

Bill designs and delivers our Leading Innnovation series, including Thinking Strategically to Lead Innovationon 14 July. Early-bird registration (save $200) open now until 16 June.

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3 March 2015 By Bill Jarrard - Imagineer

Achieving and sustaining a competitive advantage is increasingly difficult as everyone improves quality and service, cuts costs, streamlines, or restructures.  Many Australian companies have Innovation as a key strategy – but few achieve outstanding results with innovation.  Those that do have learnt that innovation cannot be left to chance and that creativity on demand is critical to their success. 

One key to successful innovation, and therefore organisation success, is new ideas - but not just any new ideas. As the late Dr Malcolm McIntosh, then Chief Executive of CSIRO, prophetically said in 1999:- "In the 21st Century, Australia will earn most of its income from industries that draw their competitive edge from ideas. The only alternative would be to compete on low wage costs - and that is not a solution most Australians would accept."

What is needed are new ideas that address issues faced by organisations today and in the future. And that requires a commitment to creativity. 

Deliberate Creative Thinking offers a proven practical approach to generating ideas that lead to innovation and help achieve success – however you define it. 

As the name suggests, it’s about thinking: choosing the best available thinking approach and technique and applying it in a deliberate manner. It’s a disciplined approach to shifting perceptions to open up new possibilities, alternatives and ideas. 

Deliberate Creative Thinking focuses creative effort, provides tools to develop and enlist the creative genius of people at all levels, and facilitates creativity on demand. These methods are simple and logical, and require a disciplined approach, but can be learned and used by anyone. 

Theodore Levitt said “the future belongs to those who see possibilities before they become obvious”.  This has never been truer. The challenge for leaders is to provide their people with the wherewithal to explore and develop potential opportunities faster and with greater success.

What do you think you will you do today to prepare to meet the challenges that are coming?

Join the conversation at LinkedIn or @Leadvic 

Bill designs and delivers LV's Leading Innovation series. 

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30 November -0001

Creative Leadership Series: Taking you from Possibilities to Innovative Solutions· Download a brochure hereThis Series of four programs includes:· Leading Teams in Applied Creativity and Innovation: 12 AugustLead your people creatively to inspire innovation and advance changeMore information    · Critical and Creative Thinking for Productive Leadership: 15 September Learn the importance and skill of thinking about thinking for successful leadershipMore information     Register here  Early bird closes: 26 August  · Serious Creativity: Applying de Bono Thinking Tools: 14 OctoberBegin to use proven practical thinking systems that promote frontline innovation More information    Register here   Early bird closes: 23 September · Thinking Strategically - Imagineering Your Organisation: 13 November All successful people are big dreamers, who work every day to achieve their distant goals More information    Register here   Early bird closes: 24 October

When: 9am - 5pmWhere: JJ Clark Room, Level 1 Old Treasury Building, Spring Street, Melbourne


Facilitator: Bill Jarrard, founder of Mindwerx

Theodore Levitt said “the future belongs to those who see possibilities before they become obvious”. This has never been truer. The challenge for leaders is to provide their people with the wherewithal to creatively explore and develop potential opportunities faster and with greater success.

Whether they are in the private, government, or civic sector, leaders at all levels need to be able to inspire and unleash the creative genius and intellectual capital within their organisation.

Leadership Victoria’s Creative Leadership Series have been designed as stand-alone professional development programs, as well as an unfolding series of workshops that build into a complete creative leadership mastery program. These programs help develop leaders for today and tomorrow.

And the benefits to your organisation are significant as you see creative leaders in action – solving problems faster, increasing overall productivity, turning ideas into solutions, engaging the workforce to collaborate and contribute, and realizing possibilities never before seen.

A Series of Inspirational and Practical ProgramsWhether you attend one, two, or all of these programs, you will be involved in a fast paced, interactive, content rich learning experience. You will be participating with other leaders from all sectors of the community – private, government and civic, and the connections you make will be significant and enduring.Per Masterclass:Standard: $850 (+ GST)Early Bird: $600 (+ GST)NFP: $490 (+GST)

Series of Four Masterclasses:Standard: $3289(+ GST)Early Bird: $2519 (+ GST)NFP: $1859 (+GST)For more information: Call 03 9651 6590 or email:




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